Maria Guerrero is a graphic designer and illustrator based in Chicago, Illinois.
Maria Guerrero is a graphic designer and illustrator based in Chicago, Illinois.
Tricoci Salons and Spas is a staple celebrity in the Midwest. I had the opportunity to work as the only graphic designer on staff as we rebranded. I redesigned everything from the brand guidelines (select excerpts seen below) to the exterior signage, salon menu, private label haircare repackaging, printed collateral and salon textiles.
We had no Art Director at Tricoci so I concepted and created Pre-Pro decks for photoshoots and gave direction to photographers and models, too. This was one of my most favorite experiences.
Photographer Credit: Olivia Kohler